Did you know...The Mindset of a Multi-Channel Shopper Survey by MarketLive and The e-Tailing Group has more findings that show consumers favor online shopping for the holidays over the brick-and-mortar alternatives!
According to the survey, 55% of US shoppers plan to purchase online during the holiday season. That's up from 49% last year!
MarketLive reports that the "online channel continues to gain wallet share as indicated...by the fact that 26% of shoppers plan to purchase more gifts using the Internet. Last year only 21% planned to buy more gifts online."
And if you're a business who sells unusual products or services, you definitely need to get your Web presence underway! The survey found that 85% of shoppers would pay full price for "hard-to-find" products as well as "customer conveniences and effective customer service."
Lauren Freedman, the president of The e-Tailing Group, said, "It's exciting to see shoppers continue to embrace the Web channel, especially in these challenging economic times...(retailers) must remain vigilant and deliver truly convenient, compelling and customer-service oriented experience to continue to reap market share channel gains."
