Tuesday, May 31, 2011
Tuesday, May 17, 2011
If you’re looking to highlight online your artistic touch, get in touch with WebDrafter.com today by visiting www.WebDrafter.com.
Tuesday, May 10, 2011
But, you might not understand what they are, what they do and why they're so important. Backlinks are essentially perceived to be the lifeblood in determining PageRank, Google's "grade" of any website. The notion is that the more backlinks you have, the higher your PageRank and your position on search engine results pages.
However, "the more, the better" theory isn't always true. Having more backlinks, in fact, can sometimes get you kicked off the search engine's index.
What are backlinks?
Backlinks, incoming links, inbound links, etc. are all the same. If Page X links to Page Y's website, Page X is giving Page Y a backlink, and a little free advertising. Backlinks are different than deep links. A backlink points directly at the website's main/home page, while a deep links points to a specific page or image on the website.
Why are they so important?
As noted previously, the more backlinks you have, the higher your Internet standing. There are, however, exceptions to this rule. If your link is on a highly recognized industry website, then that will help boost your site's rank and therefore your rankings. However, if your link is on a website that has nothing but hundreds of links on one page, then that's not going to do your rankings any good.
The types of backlinks you want to aim for are:
- Links within the body's content. Essentially having your website associated with a keyword phrase within text.
- Links that stand alone. You don't want to get lost in the pile. That's why it's important to make sure your link stands out. Getting listed on a page with thousands of other links isn't going to do much for your PR or SERPs listings. You want your link to be the one found not only by the search engines, but by potential clients.
- Links from relevant websites. Your business specializes in gardening equipment. You want your Internet presence to reflect your vast gardening knowledge. Getting a link on a site not related to gardening, or not known or well received in the industry will do you little to no good. You want your links to come from reputable websites, sites that are well known by your peers and colleagues.
So, how do you get quality backlinks?
- Provide something people will link to. If you're a company that sells cupcakes, offer recipes for types of cupcakes that you don't offer for sale. Or write a frequently asked questions (FAQs) about cupcakes. Anything informative and interesting is almost certain to get a backlink. This will not only bring in traffic, but increase your PR and SERPs standings.
- Use microblogging and social media marketing. Twitter and Facebook users love to share links. It's part of the reason these sites were created. Increasing your social media marketing efforts will increase the amount of backlinks you receive.
- Submit to free, reputable directories. Directory submissions are great backlinks, if you submit to the right ones. The Open Directory Project (www.dmoz.org) is the best known, but there is a submissions waiting list, and it could take months before you're listed.
- Guest post on other blogs. Is there a great blog read by most of your peers, and maybe your competition? Author a guest post, and use your content to generate backlinks. Other similar methods include blog comments and forum posts.
These are only a few methods you can use to generate backlinks. If you need help with your backlinking strategy, or other search engine marketing methods, contact WebDrafter.com today.
Friday, May 6, 2011
With this new website design, Capstone Medical Associates, which provides internal medicine care to patients 12 and over, will be able to better serve its clientele.
Tuesday, May 3, 2011
It's like a lesson in how not to use social media. Village Voice Media, looking for more hits for their various web properties, hires some "social media experts" to drive more traffic to their sites. Said experts start spamming Reddit, and then get caught doing so
Read more: http://techland.time.com/2011/05/02/village-voice-apologizes-a-lot-for-seo-fail/#ixzz1LJYfSB00
Many companies will make promises of being able to get you to the top of Google or Yahoo, but they will do this with Black Hat tactics, like keyword stuffing or fake pages for search engine spiders. These tricks do temporarily work, but they cause damage that’s hard to erase.
When you’re ready to hire an SEO company, keep in mind the following tips:
- Ask around
Connect with your social media network – if you have one – or ask other business owners who they used. Read reviews to gain a better insight on who is able to be trusted, and who is to be avoided.
- Get advice
Seek out the SEO experts to see who they would recommend. There are plenty of great SEO blogs out there, like SEOmoz and SEO Book, which offer recommendations on who to trust and choose.
- Ask for references
SEO is about getting the best ROI. Ask prospective vendors for their list of clients they manages, as well as a list of success stories. Contact clients to see whether they’re happy with their SEO vendor.
- Get in touch, proposals
You’ll want to have some contact with the companies before you sign any paperwork. Get in touch and quotes from the two or three best picks, and set up meetings. See what they can do for you, and whether they can give you the service you want for a price you can afford.
- Trust your instincts
Pick whoever with whom you feel most comfortable. This company will be responsible for your business’ or organization’s Internet reputation, so you’ll want to be able to trust them.
WebDrafter.com has the reputation and know-how to dedicate itself to your company’s online success. Contact us today by visiting www.WebDrafter.com and requesting a free quote for SEO, search engine marketing or web design.