For every good SEO and Internet marketing company, there is another that seeks to do little more than take your money while not giving you the results and ROI you deserve. Sure, you might rank No. 1 for a keyphrase, but if no one is searching for it and therefore isn't generating traffic, are you really at the top or is your bottom line getting skimmed?
So, how do you know if your SEO provider is ripping you off? Here are three key signs you're not getting your money's worth:
You never hear from them
At WebDrafter.com, we touch base with our marketing clients on a monthly basis, so we can find out what's happening on their end, and vice versa. This way, we can learn about specials and products they wish to promote and feature, while getting news and tips about their respective industry.
Sadly, some companies never hear from their provider. And when this happens, their probably not seeing results either, which leads into the second sign …
You don't know what they're doing
If you're not receiving a report outlining what your SEO firm is doing to help your site's rankings and traffic, then your investment most likely isn't providing you with a return. Or, if you do receive a report, but don't understand what it all means, and get the runaround when you ask questions, you're probably getting ripped off. As a site owner, you need to know what is being done, as some tactics can hurt. Don't be afraid to call them up and demand answers. And if you can't get them, then it may be time to find another company.
You're guaranteed "No. 1 rankings on Google"
"We'll express submit your website to Google, Yahoo! and Bing!" You've probably seen a self-proclaimed SEO expert guarantee you this, while telling you they will be able to get your site ranked No. 1 on Google and "all other major search engines OVERNIGHT." There's just two problems:
- There's no such thing as "express submission" when it comes to Google, Yahoo! and Bing.
- No one can guarantee any sort of rankings.
If you've heard this from your SEO provider, you'll more than likely want to begin looking somewhere else.
Further reading from WebDrafter.com: